Cricut is growing again: revenue up 11 percent in Q3, devices and materials up 17 percent

After years of falling sales, Cricut is growing again. For the third quarter of 2026 (July to September), the maker of cutting machines and heat presses reports revenue of $188.6 million, up 11 percent year on year. Cricut published the figures on 3 November after the US market close.

Key figures

	Q3 2026	year on year
Revenue	$188.6m	up 11%
Devices, accessories and materials	$102.7m	up 17%
Subscriptions and software	$85.9m	up almost 4%
Net income	$27.8m	up 36%
Paid subscribers	3.07m	up 2%
Revenue outside North America	28% of revenue	up 30%

Gross margin rose from 55.2 to 57.7 percent. Shareholders receive a special dividend of $0.70 per share and the regular semi-annual dividend of $0.10 in January 2027.

What is behind it

Cricut CEO Ashish Arora names the new Maker 5 and StickerPix as drivers. According to the earnings call, StickerPix arrived late in the quarter and had little effect on the numbers yet. According to the MarketBeat summary, Cricut expects full-year growth for the first time since 2021 but remains cautious about consumer demand. The report contains no specific outlook.

Cricut in Germany

In Cricut’s German shop, the Maker 5 costs €399.99 on its own (€359.99 for Access subscribers), but was marked out of stock on 4 November. For comparison, the xTool C1 with scanner and colour printing goes on sale on 5 November.