LEGO Black Friday 2026: livestream on 3 November, Insiders Weekend on 21 and 22

LEGO has set the dates for its November promotions. They start with a livestream in which LEGO reveals a new set.

Livestream on Tuesday 3 November

On 3 November at 5pm GMT (6pm in Germany), LEGO will reveal a new “mystery set” in a livestream. LEGO is not saying what it is. Viewers can win a signed copy. There is speculation online about the set, but no confirmation from LEGO.

Insiders Weekend and Black Friday

• 21 and 22 November 2026: LEGO Insiders Weekend with deals for members of the free loyalty programme. The offers have not been announced yet. Insiders earn points worth at least 5 percent of their purchase.
• 27 to 30 November 2026: Black Friday through Cyber Monday with deals in the LEGO shop while stocks last.

LEGO has not yet announced which sets will be discounted or which gifts with purchase will be available. We will report after the livestream.

Update 3 November 2026: the set is Godzilla

In the livestream, LEGO revealed the surprise set: LEGO Ideas Godzilla (21375) with 5,363 pieces for €399.99, from 27 November. All the details are in our article on LEGO Godzilla.